01 / READ DEEPLY
The full report.
40 pages or more, built from several independent lines of research. Figures and tables are checked before delivery. Follow the evidence and understand what matters to your question.
Make room for the whole picture.You will find out.
The only question
is when.
For people whose work depends on understanding companies. Expert-grade research on your company, your competitors, or your next opportunity, built around the question you need answered.
Full report. Two-page brief. Podcast.
Ready in less than 48 hours. No login to start.
PRUDENCE REPORT
A QUESTION WORTH ASKING
Know the company
before you decide.
Independent research.
Built around your decision.
THE FULL REPORT40+ pages
THE PRUDENCE PODCAST
Take the thinking with you.
For every stage of business
Every kind of company.
The question comes first.
Public companies
Look beyond the market’s view.
Private businesses
Get closer to the business behind the name.
Startups
Understand the business taking shape.
Ideas taking shape
Explore the possibility before you build.
Every report starts with a question
Ask the question, pick the perspective.Is Netflix fighting the wrong competitor?
The example library
One company.
Many questions, many angles.
See how different stakeholders would view the same issue and hear their thoughts before they tell you.
13 markets · 39 companiesPick a market to see an example.
Know the company, Before you decide.
A little preparation. A different conversation.
Before the big engagement.
A little Prudence.
Understand more of your business. Ask sharper questions.
Make the expertise you bring in go further.
01 Your decision
The people
making the call.
Executives · Founders · Boards
A big question.
An unfamiliar market.
A decision that cannot wait.
02 / The first moveResearch
Prudence Report
Independent research.
Built around your question.
$550
Less than 48 hours
Full report · Two-pager · Podcast
See before you go.
03 The bigger engagement
BAIN & COMPANY
Bring a better brief.
Get more from their expertise.
Considering an engagement of
$200k–$1m+?
See the blind spots.Explore unfamiliar parts of your business.
Sharpen the questions.Put competitors and opportunities in context.
Make the brief count.Start the next conversation further ahead.
A thoughtful first step.
A stronger consulting engagement.
Prudence complements the expertise and hands-on work of a consulting team. Engagement budget is illustrative, not a fee quote from these firms. Prudence is independent and not affiliated with them.
Make it part of your process
One report.
Four chances to sharpen it.
Four revisions included as you refine your question or add details. Built for people who need this kind of clarity again and again.
Report credit
Usually $550.FreeYour first report
One company. One decision.
A report that gets sharper as you do.
- Full report + two-page brief + podcastIncluded
- Several independent lines of researchIncluded
- Figures and tables checked before deliveryYes
- Revisions, re-run on your new material4 included
- Login required to startNo
Upfront bundles
Each credit is its own case file, with its own company, its own report and four revisions. Lock in your rate upfront.
How many reports?20credits
20 reports · 80 included revisions
Buying one at a time$11,000
Total upfrontSave 45%
$6,000You save $5,000 versus buying individually.
Built for the way you work
Go deep. Get the point.
Keep moving.
One question, researched thoroughly.
Three ways to make it part of your day.
02 / GET ORIENTED
The two-page brief.
The essential thinking, distilled. Get ready for a meeting, bring someone up to speed, or return to the points that matter.
Walk into the room prepared.03 / LISTEN IN
The Prudence Podcast.
Take your research beyond the screen. Listen here, between meetings, or on your way to the next conversation.
Keep thinking. Keep moving.Questions, answered.
The practical details.Who is Prudence for?
We made this product for power users: people who need reports hundreds of times a month about companies, business deals, or things they’re considering doing.
Is this only for public companies?
No. Prudence is built for questions about public companies, private businesses, startups, and ideas before they become companies. Use it for your own business, a competitor, a client, an investment, or an idea you want to explore.
What do I get?
An in-depth report shaped around your topic and question, a two-page brief, and a podcast. The full report can run 40 pages or more, depending on the scope. Read deeply, scan the essentials, or listen.
How is a report put together?
Each report draws on several independent lines of research, brought together around your question. Figures and tables are checked before delivery.
How do the four revisions work?
One report covers one company and one decision. If you need to correct details, refine the question, or add material, four revisions are included. Each revision runs the analysis again on the updated material.
How soon can I use it?
Reports are typically ready in less than 48 hours. The scope and available material can affect the time needed.
Do I need an account to start?
No. Start with your question and the materials you have. You add an email at checkout, and can choose to confirm it afterward.
VIDE ANTEQUAM VADAS
Go into your next conversation
knowing more.
The company across the table. The business you’re building. The opportunity ahead.
Bring your question. Get the depth to take it further.
One question.
Three ways to understand it.
Built for your next move.
Three ways to understand it.
Full report Two-pager Podcast
Ready in less than 48 hours.Built for your next move.